Jack in the Box Scavenger Hunt
Serving as the Project Manager for this dynamic digital scavenger hunt by Jack in the Box, I orchestrated the technical requirements for this interactive 3D environment, collaborating closely with designers and engineers to ensure a smooth, on-schedule launch of the promotional website. Through diligent coordination and meticulous attention to detail, we successfully navigated the complexities of bringing this online game to life, ensuring it adhered to our timeline and surpassed user expectations.
Bustle Shop Holiday
Bringing the holiday gift-giving experience online, the Bustle Shop Holiday bazaar attracted and inspired online shoppers as they bought gifts for loved ones. As the lead project manager, I managed the technical security and design development of the virtual environment which featured 3D installments, daily giveaways, and interactive gift guides. I was able to deliver this project on schedule and under budget while aligning stakeholder needs with business goals.
Press: Digiday • Bustle • Adweek
ESSENCE MAGAZINE
ESSENCE magazine is a monthly lifestyle magazine covering fashion, beauty, entertainment, and culture for African-American women. During my time with the organization, I was responsible for leading multiple projects that spanned the arena of live events to digital products and services, while concurrently managing the product life cycle for various initiatives at any given time, and working cross-functionally with various stakeholders to ensure business goals and OKR’s were met.
Projects Included:
Essence Music Festival: Known as "the party with a purpose" I was responsible for managing the launch of promotional and e-commerce sites, live streams, the design and launch of mobile apps, as well as marketing and promotion collateral.
Essence Women’s Conference: Managed the launch of the promotional and e-commerce website, along with the creation of marketing and promotional collateral for this event which featured top industry leaders and other inspiring speakers.
Black Women in Hollywood Awards: Led the launch of the site and promotion material for this event which highlights some of Black Hollywood’s brightest stars and served as the technical lead for the live steam which aired on OWN: Oprah Winfrey Network.
Hot Hair App: Launching in conjunction with the ESSENCE Hot Hair magazine issue, this easy-to-use app was the first one customized for African-American women, and featured hairstyles from celebrities such as Beyonce, Michelle Obama, and Halle Berry. I managed the launch and product life cycle of this app as well as all design and promotional collateral as needed.
New York City Transit Museum
Dedicated to the history and preservation of New York City’s public transportation system, the New York Transit Museum needed a new website that aligned with their overall business goals. As the technical project manager, I was tasked with translating and breaking down stakeholder needs into features the design and development team could create. Reinforcing data security requirements and quality assuring all site features, I also created training modules for all employees for easier backend website management.
CUNY Giving Tuesday Fundraising Campaign
During the season of giving, CUNY School of Professional Studies participated in Giving Tuesday with a fundraising campaign and career development panel. As the technical project manager, I optimized the donor experience user flow and worked closely with video and production teams for a seamless live stream event. By scoping out requirements, prioritizing work, and writing user stories, I was able to assist CUNY School of Professional Studies in surpassing their fundraising goal by 208%.
Walmart My Little Library
Encouraging reading time between parents and their growing toddlers, Walmart’s limited edition My Little Library box paired early learning children’s books with matching puppets and reading activity guides. As the project manager, I ensured standard security protocols that come with launching an eCommerce site were adhered to. Liaising with stakeholders, engineers, marketers, and partner distribution sites, I confirmed all requirements and scope of work were accounted for and prioritized at necessary times. During the post-launch phase, I developed an eCommerce playbook for future projects with similar needs.
Press
Brandshare website Redesign
Brandshare, a leader in consumer sampling products, underwent a rebrand and needed a new website, style guides and other digital assets to match its new logo. As the lead design strategist and project manager, I was responsible for gathering requirements, building the website, archiving historical data for reference, and managing technical requirements and specs. Delivered under budget and within the project’s timeframe, I managed stakeholder needs to deliver a consistent digital presence with significant UI/UX enhancements.